Image/Text
Analysis
Natalie
Weber
In the United States, there has been an increasing
epidemic of the number of people becoming addicted to, or overdosing on
prescription drugs. The drastic increase started in the late 1980’s and the
late 1990’s when doctors, who feared patients’ lack of trust, began to
prescribe painkillers to their patients for even the slightest pain (Meisel and
Perrone 2012). Many of the patients were given painkillers for chronic pain, or
pain persisting constantly, resulting in the painkillers being taken multiple
times a day, every day to ease the pain (Meisel and Perrone 2012). This led to
the U.S. being the consumer of eighty percent of the world's opioids
and ninety-nine percent of the world's hydrocodone, both pain killers, which is
a statistic that is stated repeatedly by Dr. David Kloth who is a spokesperson
for the American Society of Interventional Pain Physicians (ASIPP). He argues
that the U.S. should pass a bill, or multiple bills, which would require
prescribing physicians to undergo further training (Kane 2011). Being a
spokesperson for the ASIPP, he represents the society’s opinions and outlook on
the changes that need to be made to solve this nationwide epidemic. The ASIPP logo
uses color and structural techniques to argue that the organization consists of
medical professionals and strives to establish regulations to enhance patient
care.
The American Society of Interventional Pain Physicians is
an organization that is dedicated to promoting awareness and understanding of
interventional pain management. Their goal, through their conferences and
spokespeople, is to communicate with legislators, the public, and patients
about interventional pain management, or the medical practice of the treatment
of pain (American Society of Interventional Pain Physicians). The ASIPP’s main goals
are to eliminate fraud and abuse of pain medication and to further advocate for
further excellence in education in interventional pain management (American
Society of Interventional Pain Physicians). Thus, they argue that the government should
pass a bill making it mandatory for all prescribing physicians, which make up
the organization, to undergo further training about how to properly prescribe
dosages and how to notice when a patient has been abusing medications.
Through the American Society of Interventional Pain
Physicians logo, their specific use of color suggests that their organization consists
of professionals, but more specifically doctors. The use of the of dark tones
of blue symbolizes a feeling of calmness and tranquility emphasizing the
organizations ethos as people are instantly calmed by the colors, suggesting
that they are calmed by the organization as well. Dark blue also establishes an
emotional feeling of trust and intelligence which is significant as a simple
logo can alter the public’s mind into trusting the ASIPP and procreates the
society as one that consists of intelligent individuals. Also, the gray tone of
the italicized words gives the logo a calmer and subtle affect in contrast to
the different shades of blue used in order enhance the blue shades. This is
significant because it enhances the other colors used, but it also develops the
viewer’s understanding of the society as it states how long the organization has
been established and provides to the viewer that the society is concerned with interventional
pain and it is the “voice”, or the advocators, for ways to improve the management
of interventional pain.
Similarly, through the structural lay out of their logo,
the ASIPP establishes their credibility and furthers evokes a sense of trust in
the viewer. The human mind is trained to read left to right of a written text,
however the larger words reading “American Society of Interventional Pain Physicians”
draws the mind’s attention when the logo s first presented. This allows the
onlooker to have an understanding of the logo and what it is representing. Once
this knowledge has been implemented in the mind of the viewer, the mind returns
to its innate behavior to read left to right. The picture located on the left
side of the logo is now studied and the strategic structural formation of the
image suggests that the ASIPP is form of protection for patients. There is a
man, or a shape of a human body in the middle of the circle, and the man seems to
resemble Lenanardo da Vinci’s Vitruvian Man. This piece by da Vinci showcased
the blend of art and science and the complexity of the human body as an analogy
to the complexity of the university. The circle around the man represents protection
and an endless, continuous cycle. These precise structural details illustrates
how the complexity of man relates to the complexity of the policies and
regulations the ASIPP argues for. Also, the circle represents the ASIPP’s
protection of their patients, the man inside the circle, and their endless
strive for more education about pain medications.
Through the aspects of color and structural methods, the
American Society of Interventional Pain Physicians logo suggests the
organization is one that can be trusted because its educated members and its
dedication to such a drastic issue striking the nation. It is through the
darker tones of blue fading to lighter shades of blue that establish a calming
sensation and suggest intelligence. Furthermore, the deliberant placement of
the man within the circle suggests that the ASIPP strives to protect patients
from any harming effects of interventional pain management.
References
American Society of Interventional
Pain Physicians, 1998. American Society of Interventional Pain Physicians. Web. 1 March 2014.
< https://www.google.com/search?q=american+society+of+interventional+pain+physicians&source=lnms&tbm=isch&sa=X&ei=-NsTU6WjIMafyQG5gIHgAQ&sqi=2&ved=0CAcQ_AUoAQ&biw=1524&bih=767#facrc=_&imgrc=12R1y7Gzt2qldM%253A%3BdU_OyvvONtl3kM%3Bhttp%253A%252F%252Fwww.asipp.org%252Fimages%252Fhd-aboutus-2.jpg%3Bhttp%253A%252F%252Fwww.asipp.org%252Fabout_us.html%3B690%3B161>
American
Society of Interventional Pain Physicians, 2014. Web. 1 March 2014. <https://www.asipp.org/>
Jason
Kane. Doctors Tell Congress How to Rein in Prescription Drug Abuse.
PBS. 30 June 2011. Web. 4 Feb 2014. <http://www.pbs.org/newshour/rundown/doctors-tell-congress-how-to-rein-in-prescription-drug-abuse/>
Zachery
F. Meisel, M.D. and Jeanmarie Perrone, M.D. Viewpoint: Are Doctors to Blame for Prescription Drug Abuse? TIME. 26 Nov
2012. Web. 9 Feb 2014. < http://ideas.time.com/2012/11/26/viewpoint-prescription-drug-abuse-is-fueled-by-doctors/>
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